The Coors Light Difference

Bronze

Image / Content Creation — Branded Media
From Summer 2021

Post ID: 51608

Submitted by user: iguzman23

Submitted on: 28 Jul, 2021

Contributors

Itzel Guzman
Copywriter, 8th quarter, visit portfolio
Patrick Martin
Art Director, 8th quarter

To target young consumers (21-27) we need to meet them where they’re at, social media. Let them unplug, refresh, and recharge with Coors Light while they experience the Coors Light difference.

TikTok
Be the first to comment and win a free case of Coors Light. (Answers in Case Study)

Instagram
To the naked eye, it may look like an accidental double posting by Coors, but it’s not

Case Study

Faculty Credits

A special thanks to faculty member Dan Balser for help on this project.