Strategy
Moxi gives you the confidence to fully express yourself.
Show Your Moxi
When you’re skatin’ in a pair of Moxis, you give zero f*cks about bruises, bosses, breakups…You do whatever you want, whenever you want, however you want.
Skate Mode Activated (Guerilla)
WEEK 1 Mural
WEEK 2 Mural
WEEK 3 Mural
Sidewalk Skate Mode Activated
Hill Bomb Skate Mode Activated
Skate Park Skate Mode Activated
Social
We’ve branded ourselves all over different cities, with #showyourMoxi. The hashtag was meant to incite User Generated Content where fellow skates post pics/videos of them showing their Moxi. We then collect these different posts, “Moxify” them a bit, and repost them on our account for all 346,000 followers to see.
Skater Nickname Snapchat Lens