We’re used to seeing a slew of words adorning the front of a Kiehl’s product. This campaign strives to repurpose that space, using it as a vehicle for putting the “personal” back into hygiene.

We’re used to seeing a slew of words adorning the front of a Kiehl’s product. This campaign strives to repurpose that space, using it as a vehicle for putting the “personal” back into hygiene.

We’re used to seeing a slew of words adorning the front of a Kiehl’s product. This campaign strives to repurpose that space, using it as a vehicle for putting the “personal” back into hygiene.

We’re used to seeing a slew of words adorning the front of a Kiehl’s product. This campaign strives to repurpose that space, using it as a vehicle for putting the “personal” back into hygiene.

We’re used to seeing a slew of words adorning the front of a Kiehl’s product. This campaign strives to repurpose that space, using it as a vehicle for putting the “personal” back into hygiene.

We’re used to seeing a slew of words adorning the front of a Kiehl’s product. This campaign strives to repurpose that space, using it as a vehicle for putting the “personal” back into hygiene.