STRATEGY
DXL clothing helps big and tall people feel confident.
THE BIG PICTURE
Big and tall people naturally stand out. So why not do it in style?
OOH
SOCIAL
EXTENSIONS (through DXL's brand partnerships)
Given out as merch at games
DXL has partnerships with brands like Reebok to sell their clothing in big and tall sizes.
We would put tags in partnered brick and mortar stores behind L/XL sizes.
