Our sense of smell is closely linked with memory. Instagram helps us remember things, too, but it doesn’t smell like anything yet. So let’s fix that, yeah?

INSTAGRAM → COFFEE TABLE BOOK

Le Labo customers are encouraged to participate via product packaging.

User posts are tagged with one of eighteen Le Labo fragrances (#santal33, #baie19, etc), and can be picked up by official Le Labo accounts.

Selected posts are “committed to memory” in the fragrance’s corresponding annual book.

Collectible, hardcover, scent-infused books are published for all 18 fragrances every year.