Strategy
Eat Cheetos Your Way
Cheetos Dusters: The Dustmanity
The best part of Cheetos is the flavor-packed dust. The only problem—it’s messy as heck. We’ve separated the Cheetos from the dust, allowing you to add as much or as little flavor as you want, all while keeping your hands clean.
Everyone dips Cheetos their own way; from carefully curated to horrendous-mouth-stuffing-like-that-scene-in-Spirited-Away-when-the-ghost-thing-eats-people, there’s no wrong answers, just different personalities enjoying it their way. So we found, documented, and reported these unique styles and matching personas, and let you witness The Dustmanity!!
Phase 1
Teaser Video
Product Reveal
New Flavor Introductions
Lemon Pepper Cheetle
Chipotle Cheetle